Information received equals perception and that changes behavior. The media attempts to control the information being sent out to the masses and the tech giants censor the truth. That manipulates peoples perception of events and such, thereby changing society’s behavior. If people would stop watching mainstream news and seek their own information there would not be nearly as much control of the many by the few. Watch this video, with David Icke speaking, about this and about freeing yourself from self identifying with “society’s labels”.
(Update: The fact that YouTube has removed this video is evidence that they want to censor information.)