Most humans have a natural aversion when it comes to insects. The sight of some types of bugs, like cockroaches for instance, provokes an instant feeling of disgust.
This is a near universal trait in humans. It is believed to be instinctual. Our natural inclination to recoil when a bug is anywhere near us could be our brains warning us that these things could bite, sting, infect or even poison us to death. Also, considering the fact that insects feed on filth, decay, and excrement, the mere sight of them is enough for our brains to send an alarm signal telling us that something is wrong.
With all of that being said, the global elite (most notably the World Economic Forum) want us to put cockroaches in our mouths, chew on their crunchy exterior, and swallow their viscous green insides. They want us to eat cockroaches while smiling, owning nothing, and pretending to be happy.