By now, we’ve all gotten used to the stream of advertisements that don’t bother to actually sell a product as much as they serve as a way to spew out leftist talking points on issues like gender and race.
But Advil has nevertheless sparked some attention for its latest effort to appease the woke corporate overlords with its publication of an ad railing against the supposed “history of systemic pain bias.”
Here’s how the Gateway Pundit covered the story:
The marketing geniuses at Advil, apparently taking a page out of Bud Light’s playbook, launched the Advil Pain Equity Project to end “systemic pain racism.”
The company, owned by Pfizer, launched the project last fall with ads sharing personal stories.
The video fueled an array of disapproving social media remarks:
Pain is racist, according to Advil.
Imagine being this out of touch with reality. pic.twitter.com/akLutYQ8Zs
— iamyesyouareno (@iamyesyouareno) March 15, 2024
Advil has gone full DEI. A new ad campaign claims that black people suffer more pain on average compared to white people and that it’s time for “pain equity.” pic.twitter.com/m7EEOBeNMw
— Ian Miles Cheong (@stillgray) March 15, 2024
The perfect representation of corporate Diversity, Equity and Inclusion:
Advil in white area – not locked up but with lots of diversity messages so whitey knows Advil REALLY care about black people;
Advil in black area – locked behind screen. pic.twitter.com/Pnp0QeWgIl— Leo Kearse – see me on YouTube & Headliners (@LeoKearse) March 15, 2024
Of course, any non-black pain sufferers who have struggled to find the root of their discomfort is likely to see things much differently than Advil.
But is the company’s supposed concern about so-called systemic racism genuine? According to a survey conducted amid the nationwide riots sparked by George Floyd’s death in 2020, most consumers probably don’t think it is.
According to Pew Research:
Even as Americans hold mixed views about the importance of such statements, they have become fairly common following the global protests that erupted in response to the killing of Floyd in police custody on Memorial Day. This survey finds that a vast majority of adults (80%) say they have seen or heard companies and organizations making public statements about race or racial inequality in the past few months, with majorities across racial and ethnic groups and political parties saying this.
While some businesses have been praised for speaking out about racial inequality, critics have questioned the timing and sincerity of these messages. At the same time, many brands have been called out for their own track records related to diversity and inclusion.
This survey finds that people who have come across brands releasing statements about race are more likely to attribute those pronouncements to companies feeling pressured to do so than a genuine concern about the plight of Black people.
Here’s a look at one of the Advil videos:
Are you ready to stop supporting these Woke brands?
It’s simple, here’s how:
Is It Time To “Make The Switch”? Let Me Explain…
Is it time to stop supporting Far-Left Woke Companies, Stores and Products?
I’m not big on “boycotts” but I am big on taking back our power and “voting with our dollars”.
Why do we continue to support places like Target when they constantly push the Gay and Trans agenda down our throats and onto our children?
I could give you hundreds of examples, but remember this?
Or this?
Just two examples.
Or how about shopping at stores so poorly ran so scared of their customers that they place socks and under behind glass doors with lock and key?
Are you a customer or a suspected criminal?
Truth be told, the stores are overrun by crime thanks for Far-Left Cities legalizing shoplifting.
Or how about when Gillette told all us men we had "toxic masculinity"?
Yeah, that was charming!
Thanks Gillette!
Of course we all remember Bud Light giving us trans male (or is it trans female, I can never remember which way it goes) Dylan Mulvaney as their new face of the brand?
But that's just the social issues side of things....